Date : 2014
Type : Livre / Book
Langue / Language : anglais / English
ISBN : 978-1-4438-5617-1
ISBN : 1-443-85617-7
Médias sociaux -- Études transculturelles
Résumé / Abstract : "Currently, more than half the population in developed countries has experienced online social networking. What is more, a quarter of the world's citizens now have a profile in social media, whose users number 1.47 billion. Although English-speaking countries top the list of active social media-using nations, people from all around the world are represented in online social network channels. Social media obviously is a global phenomenon; however, we don't know much about how each nation uses this tool and whether cultural values and demographic factors impact the usage behavior." - cover