Date : 2001-2001
Langue / Language : anglais / English
Comportement des consommateurs
Classification Dewey : 658.834
Relation : The Journal of consumer research / Chicago, Illinois : Journal of Consumer Research , [1974]-
Résumé / Abstract : MJCR is devoted to publishing major works that generate authoritative new findings about consumer research based on large-scale empirical studies or conceptual integration and model development. In contrast to journals, which serve as conduits for research on more narrow topics, MJCR is designed for larger and more substantial works of the highest quality. MJCR is not intended as an outlet for articles that happen to exceed the typical page limits of journals such as the Journal of Consumer Research. The primary criterion for publication is not length; the most important criterion is that the manuscript contribute a new or better-integrated perspective on a significant issue of controversy in consumer behavior.