Décisions marketing / Association française du marketing

Date : 20 -

Editeur / Publisher : Cormelles-le-Royal : Éd. Management et société , [20..]-

Type : Périodique / Serial

Langue / Language : français / French

Marketing

Classification Dewey : 658.005

Association française du marketing (Directeur de publication / publishing director)

Association française du marketing (Editeur scientifique / editor)

Relation : Décisions marketing : revue officielle de l'AFM / Bruxelles : Centre Européen d'Economie de l'Education , 1993-

Accès en ligne / online access

Résumé / Abstract : Decisions Marketing (DM) is one of the two academic journals edited by the French Marketing Association (AFM). Published in French, Decisions Marketing is a managerial journal targeting academics and practitioners interested in developing an up-to-date and distanced view on the latest marketing methods and practices. Papers deal with concepts and methods than can be used to make marketing decisions and define marketing strategies. They also analyze emerging marketing approaches and practices. Many papers are written jointly by marketing practitioners and academics