Competitive identity [Ressource électronique] : the brand management for nations, cities and regions / Simon Anholt

Date :

Editeur / Publisher : Basingstoke : Palgrave MacMillan , cop. 2007

Type : Livre / Book

Langue / Language : anglais / English

ISBN : 978-0-230-62772-7

Concurrence internationale

Marketing territorial

Entreprises -- Image

Relations internationales

Classification Dewey : 659.2

Relation : Competitive identity : the brand management for nations, cities and regions / Simon Anholt / Houndmills : Palgrave MacMillan , 2007