Journal of marketing theory and practice / Society for Marketing Advances / Association of Marketing Theory and Practice (U.S.)

Date :

Type : Périodique / Serial

Langue / Language : anglais / English

Marketing

Classification Dewey : 658

Classification Dewey : 658.8/005

Relation : Journal of marketing theory and practice / Statesboro, GA : Association of Marketing Theory and Practice , 1992-

Résumé / Abstract : The Journal of Marketing Theory and Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.