Journal of international marketing / Eli Broad Graduate School of Management. Center for International Business Education and Research ; Bell & Howell Information and Learning and American Marketing Association

Date : 1993-

Type : Périodique / Serial

Langue / Language : anglais / English

Classification Dewey : 338

Relation : Journal of international marketing / East Lansing, MI : Michigan State University Press , 1993-

Résumé / Abstract : Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing