Date : 1983-
Type : Périodique / Serial
Langue / Language : anglais / English
Politique publique -- États-Unis
Marketing -- Société -- États-Unis
Marketing -- Droit -- États-Unis
Classification Dewey : 658.802
Relation : Journal of public policy & marketing / Ann Arbor : The Division , c1983-
Résumé / Abstract : Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. The journal serves a growing interest group and illustrates the contribution of marketing in the legal and regulatory venue. Published quarterly, peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Articles, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contain new perspectives, empirical results, and research methods, as well as careful analyses of how well consumers' needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.