Journal of marketing

Date : 1936-

Type : Périodique / Serial

Langue / Language : anglais / English

Marketing

Gestion

Classification Dewey : 658.8005

American marketing association (Directeur de publication / publishing director)

American marketing society (1931-1937) (Auteur / author)

National association of marketing teachers (1915-1937) (Auteur / author)

Relation : Journal of marketing / [New York] : American Marketing Association , 1936-

Résumé / Abstract : The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline?