Marketing science

Date : 1982-

Editeur / Publisher : [Linthicum, Md.] : INFORMS , 1982-

Type : Périodique / Serial

Langue / Language : anglais / English

Marketing

Classification Dewey : 658

Institute for operations research and the management sciences (Collectivité éditrice / Issuing body )

Relation : Marketing science / [Providence, R.I.] : [The Institute of Management Sciences and Operations Research Society of America] , [©1982]-

Résumé / Abstract : Discover the latest findings in the global marketplace with detailed results prepared through rigorous scientific methodology. Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models