Exploring strategy / Gerry Johnson,... Richard Whittington,... Kevan Scholes,... ; with the assistance of Steve Pyle

Date : 2011

Editeur / Publisher : Harlow : Financial Times Prentice Hall , cop. 2011

Type : Livre / Book

Langue / Language : anglais / English

ISBN : 978-0-273-73202-0

ISBN : 0-273-73202-1

ISBN : 0-273-73702-3

ISBN : 978-0-273-73702-5

EAN : 9780273737025

Entreprises -- Planification -- Études de cas

Planification stratégique -- Études de cas

Johnson, Gerry (19..-....) (Auteur / author)

Whittington, Richard (1958-....) (Auteur / author)

Scholes, Kevan (19..-....) (Auteur / author)

Pyle, Steve (Collaborateur / collaborator)

Relation : Exploring strategy / Gerry Johnson,... Richard Whittington,... Kevan Scholes,... ; with the assistance of Steve Pyle / Ninth edition / Harlow : Pearson Education M.U.A. , 2011

Résumé / Abstract : This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It contains case studies on organisations such as Amazon, Virgin, Google, Ryanair and Manchester United. It is written for students of strategic management at all levels