Theory in marketing : selected essays ; prepared under the sponsorship of the American Marketing Association / Ed. by Reavis Cox and Wroe Anderson

Date :

Editeur / Publisher : Chicago, Ill. : R. D. Irwin , 1950

Type : Livre / Book

Langue / Language : anglais / English

Marketing

Cox, Reavis (1900-19..) (Directeur de publication / publishing director)

Alderson, Wroe (1898-1965) (Directeur de publication / publishing director)

American marketing association (Organisateur de réunion / organizer of meeting)